@font-face{font-family:OverusedGrotesk;src:url('assets/overused-grotesk/OverusedGrotesk-Light.woff2') format('woff2');font-weight:300;font-display:swap}
@font-face{font-family:OverusedGrotesk;src:url('assets/overused-grotesk/OverusedGrotesk-SemiBold.woff2') format('woff2');font-weight:600;font-display:swap}
@font-face{font-family:OverusedGrotesk;src:url('assets/overused-grotesk/OverusedGrotesk-Bold.woff2') format('woff2');font-weight:700;font-display:swap}
@font-face{font-family:Magiel;src:url('assets/magiel-black.ttf') format('truetype');font-weight:900;font-display:swap}
:root{--blue:#1f61a9;--pink:#eeb5bc;--paper:#f9f6f1;--line:rgba(31,97,169,.72);--ink:#25558c}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--blue);font:300 20px/1.4 OverusedGrotesk,Arial,sans-serif}
body::before{content:"";position:fixed;inset:0;background:url('assets/imgFooter.avif') center/cover;opacity:.12;pointer-events:none;z-index:-1}
h1,h2,h3,p,figure{margin:0}img{display:block;max-width:100%}a{color:inherit;text-decoration:none}a:hover{text-decoration:underline;text-underline-offset:5px}a:focus-visible{outline:2px solid var(--blue);outline-offset:5px}.skip{position:absolute;top:-100px}.skip:focus{top:10px;left:10px;background:var(--paper);padding:12px;z-index:20}
.shell{width:min(1160px,calc(100% - 12vw));margin:auto;position:relative}
.site-header{width:min(1310px,calc(100% - 9vw));margin:auto;min-height:97px;display:flex;align-items:flex-start;justify-content:space-between;padding-top:27px;font-size:18px;font-weight:600;position:relative;z-index:2}
.site-header nav{display:flex;gap:clamp(25px,4.2vw,65px)}.site-name{white-space:nowrap}.nav-resume{cursor:default}
.hero{min-height:745px;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.08fr);align-items:center;gap:8%;padding:50px 0 105px}
.hero-copy{padding-bottom:25px}.eyebrow,.micro-label,.chapter-num,.project-facts span,.insights span,.journey-head,.demo-copy>span,.media-frame figcaption,.hero-art figcaption{font-size:15px;font-weight:600;letter-spacing:.08em}.eyebrow{display:flex;align-items:center;gap:14px}.spark{font-size:25px;line-height:0}.hero h1{font:700 clamp(76px,9.5vw,148px)/.98 "Helvetica Neue",Helvetica,Arial,sans-serif;letter-spacing:-.07em;margin:38px 0 23px}.pink-dot{color:var(--pink)}.hero-deck{font:700 clamp(25px,3vw,39px)/1.17 "Helvetica Neue",Helvetica,Arial,sans-serif;max-width:500px}.hero-description{max-width:490px;line-height:1.55;margin-top:27px}.text-link{display:inline-flex;gap:22px;border-bottom:1px solid var(--blue);font-size:16px;font-weight:600;letter-spacing:.08em;padding:0 0 12px;margin-top:45px}.text-link span{font-size:25px;line-height:1}
.hero-art{align-self:center;min-width:0}.hero-art img{width:100%;height:auto;aspect-ratio:4/3;object-fit:cover;background:#f4f5f7}.hero-art figcaption{border-top:1px solid var(--line);display:flex;justify-content:space-between;margin-top:18px;padding-top:13px}
.project-facts{border-top:1px solid var(--line);border-bottom:1px solid var(--line);display:grid;grid-template-columns:repeat(4,1fr);gap:20px;padding:28px 0 34px}.project-facts div{display:grid;gap:9px}.project-facts strong{font-size:22px;font-weight:600}
.chapter{padding:118px 0 35px;border-bottom:1px solid var(--line)}.chapter-head{display:grid;grid-template-columns:240px minmax(0,1fr);align-items:start;gap:26px}.chapter-num{padding-top:13px}.chapter h2,.closing h2{font:700 clamp(35px,4.6vw,68px)/1.08 "Helvetica Neue",Helvetica,Arial,sans-serif;letter-spacing:-.045em}.chapter-body{margin:38px 0 65px 266px;max-width:750px;font-size:22px;line-height:1.5}.chapter-body p+p{margin-top:22px}.large-copy{font:700 clamp(24px,2.4vw,34px)/1.2 "Helvetica Neue",Helvetica,Arial,sans-serif;margin-bottom:22px}
.insights{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--line);margin:75px 0 55px}.insights article{padding:28px 28px 12px 0;min-height:190px}.insights article+article{border-left:1px solid var(--line);padding-left:28px}.insights p{font-size:26px;line-height:1.26;font-weight:600;margin-top:30px}
.media-frame{margin:0;min-width:0}.media-frame img{width:100%;height:auto}.media-frame figcaption{font-size:13px;font-weight:300;letter-spacing:.04em;margin-top:14px}.persona{background:white;padding:28px 28px 20px}.persona img{width:100%}
.journey{margin:80px 0 50px;border-top:1px solid var(--line)}.journey-row{display:grid;grid-template-columns:1fr 1.25fr 1.25fr 1.45fr;gap:26px;border-bottom:1px solid var(--line);padding:25px 4px;font-size:18px}.journey-row strong{font-weight:600}.journey-head{background:rgba(238,181,188,.22);font-size:13px;padding-top:18px;padding-bottom:18px}
.flow{background:#fff;padding:32px 35px 20px}.flow img{width:100%}.process-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:42px;margin:100px 0 55px;align-items:start}.process-copy{padding:30px 12% 20px 0}.process-copy h3{font:700 clamp(27px,3vw,44px)/1.18 "Helvetica Neue",Helvetica,Arial,sans-serif;margin:26px 0}.process-copy p{line-height:1.5}.process-grid .media-frame:not(.wireframe){background:white;padding:18px}.process-grid .wireframe{grid-column:1/-1;background:#fff;padding:30px}.wireframe img{max-height:720px;object-fit:contain}
.visual-grid{display:grid;grid-template-columns:1.25fr .75fr;gap:32px}.visual-grid .media-frame{background:#fff;padding:20px}.visual-grid .media-frame img{width:100%;height:355px;object-fit:contain}.visual-grid .media-frame:first-child img{object-fit:cover}.after-note{max-width:780px;margin:38px 0 65px auto;font-size:21px;line-height:1.5}
.demo-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:30px;margin-bottom:70px}.demo{background:#f0e6e8;border-top:1px solid var(--line);display:grid;grid-template-columns:1fr 1.05fr;min-height:440px;overflow:hidden}.demo:nth-child(even){background:#ebeff4}.demo-copy{padding:34px 12px 30px 30px;align-self:center}.demo-copy h3{font:700 clamp(22px,2.5vw,31px)/1.17 "Helvetica Neue",Helvetica,Arial,sans-serif;margin:30px 0 17px}.demo-copy p{font-size:17px;line-height:1.45}.demo-screen{display:grid;place-items:end center;overflow:hidden;padding:25px 14px 0}.demo-screen picture{display:block;width:min(100%,220px)}.demo-screen img{width:100%;height:auto}
.comparison{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:30px}.comparison figure{display:grid;justify-items:center;gap:22px;padding:25px;background:#f0e6e8}.comparison figure+figure{background:#ebeff4}.comparison figure>span{font:700 23px "Helvetica Neue",Helvetica,Arial,sans-serif;justify-self:start}.comparison img{width:auto;height:510px;max-width:100%;object-fit:contain}
.closing{padding:140px 0 150px;display:grid;grid-template-columns:240px minmax(0,1fr);gap:24px}.closing h2{grid-column:2;max-width:850px}.closing>div{grid-column:2;max-width:750px;font-size:22px;line-height:1.5}.closing>div p+p{margin-top:20px}
.page-footer{border-top:1px solid var(--line)}.footer-inner{min-height:240px;display:flex;align-items:center;justify-content:space-between}.footer-inner>div{display:grid;gap:18px}.footer-inner a{font:700 clamp(23px,3vw,42px)/1.15 "Helvetica Neue",Helvetica,Arial,sans-serif}.footer-inner a span{margin-left:15px}.footer-star{font-size:74px}.copyright{background:#e3cccc;text-align:right;padding:23px 7vw;font-size:18px}
@media(max-width:1000px){.hero{min-height:0;gap:4%;padding-top:50px}.chapter-head,.closing{grid-template-columns:185px minmax(0,1fr)}.chapter-body{margin-left:211px}.demo{grid-template-columns:1fr}.demo-copy{padding:28px 28px 0}.demo-screen{place-items:center;padding-top:10px}.demo-screen picture{width:180px}.process-grid{gap:20px}}
@media(max-width:700px){body{font-size:17px}.shell{width:calc(100% - 42px)}.site-header{width:calc(100% - 42px);min-height:75px;padding-top:19px;font-size:12px}.site-header nav{gap:15px}.site-header nav a:nth-child(3),.nav-resume{display:none}.hero{display:block;padding:45px 0 80px}.hero h1{font-size:clamp(70px,17vw,105px);margin:26px 0 16px}.hero-deck{font-size:26px}.hero-description{font-size:18px;margin-top:18px}.text-link{margin:28px 0 45px}.project-facts{grid-template-columns:repeat(2,1fr);row-gap:28px}.project-facts strong{font-size:18px}.chapter{padding:82px 0 20px}.chapter-head{display:block}.chapter-num{display:block;padding:0;margin-bottom:20px}.chapter h2,.closing h2{font-size:clamp(36px,9vw,57px)}.chapter-body{margin:24px 0 45px;font-size:18px}.large-copy{font-size:25px}.insights{display:block;margin:48px 0 30px}.insights article,.insights article+article{border-left:0;border-bottom:1px solid var(--line);padding:21px 0;min-height:0}.insights p{font-size:23px;margin-top:14px}.persona,.flow{padding:12px}.journey{margin:50px 0 30px}.journey-row{grid-template-columns:1fr 1fr;gap:10px 18px;font-size:16px}.journey-row span:nth-child(2)::before{content:'NEED / ';font-weight:600}.journey-row span:nth-child(3)::before{content:'FRICTION / ';font-weight:600}.journey-row span:nth-child(4)::before{content:'OPPORTUNITY / ';font-weight:600}.journey-head{display:none}.process-grid{display:block;margin:55px 0 30px}.process-copy{padding:0 0 30px}.process-grid .media-frame{margin-bottom:25px}.process-grid .wireframe{padding:12px}.visual-grid,.demo-grid,.comparison{grid-template-columns:1fr;gap:22px}.visual-grid .media-frame img{height:auto}.after-note{font-size:18px;margin:28px 0 50px}.demo{grid-template-columns:1fr;min-height:0}.demo-screen picture{width:210px}.demo-copy p{font-size:17px}.comparison img{height:460px}.closing{display:block;padding:95px 0}.closing h2{margin:0 0 28px}.closing>div{font-size:18px}.footer-inner{min-height:175px}.footer-star{font-size:47px}.copyright{font-size:15px}}
@media(max-width:380px){.site-header{font-size:11px}.site-header nav{gap:9px}.hero h1{font-size:64px}.project-facts{gap:20px}.journey-row{grid-template-columns:1fr}.journey-row strong{font-size:19px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

/* Calm the type hierarchy and give each chapter a clearer pause. */
.hero{grid-template-columns:minmax(0,1fr) minmax(0,1.03fr);gap:clamp(88px,9vw,132px);padding-bottom:130px}
.hero-copy{padding-bottom:0}
.hero h1{font-size:clamp(76px,8vw,128px);margin:38px 0 35px}
.hero h1::after{content:"";display:block;width:74px;height:8px;margin-top:22px;background:var(--pink)}
.hero-description{margin-top:0}
.pink-spark{display:inline-block;color:var(--pink);font:inherit;font-size:.34em;line-height:1;margin-left:.35em;vertical-align:.3em;letter-spacing:0}
.project-facts{margin-bottom:48px}
.chapter{padding:155px 0 85px}
.chapter-body{margin-top:48px;margin-bottom:80px}
.closing{padding-top:175px;padding-bottom:175px}
@media(max-width:1000px){
  .hero{gap:clamp(45px,6vw,72px)}
  .hero h1{font-size:clamp(70px,8vw,105px)}
}
@media(max-width:700px){
  .hero{padding:50px 0 105px}
  .hero h1{font-size:clamp(70px,17vw,105px);margin:30px 0 30px}
  .hero h1::after{margin-top:18px}
  .hero-art{margin-top:55px}
  .project-facts{margin-bottom:25px}
  .chapter{padding:105px 0 55px}
  .chapter-body{margin-top:30px;margin-bottom:55px}
  .closing{padding:120px 0}
}
@media(max-width:380px){.hero h1{font-size:64px}}

/* Typography based on the supplied type scale: display headings 96/32,
   OverusedGrotesk Display medium 20, OverusedGrotesk Display thin 20 and 32–65. */
body{font-size:20px;font-weight:300}
.site-header{font-size:20px;font-weight:600}
.eyebrow,.micro-label,.chapter-num,.project-facts span,.insights span,.journey-head,.demo-copy>span,.media-frame figcaption,.hero-art figcaption{font-size:20px;font-weight:600;letter-spacing:0}
.hero h1{font-size:96px;letter-spacing:-.055em}
.hero-description{font-size:20px;font-weight:300;line-height:1.5}
.project-facts strong{font-size:20px;font-weight:600}
.chapter h2,.closing h2,.process-copy h3,.demo-copy h3,.footer-inner a{font:700 32px/1.2 "Helvetica Neue",Helvetica,Arial,sans-serif;letter-spacing:-.03em}
.chapter-body,.closing>div,.process-copy p,.after-note,.journey-row,.demo-copy p{font-size:20px;font-weight:300;line-height:1.5}
.insights p{font-size:clamp(32px,3vw,42px);font-weight:300;line-height:1.3}
.media-frame figcaption{font-weight:300}
.comparison figure>span{font:600 20px/1.4 OverusedGrotesk,Arial,sans-serif}
@media(max-width:1000px){.hero h1{font-size:clamp(70px,9vw,96px)}}
@media(max-width:700px){
  body{font-size:20px}
  .site-header{font-size:12px}
  .eyebrow,.micro-label,.chapter-num,.project-facts span,.insights span,.demo-copy>span,.media-frame figcaption,.hero-art figcaption{font-size:16px}
  .hero h1{font-size:clamp(60px,16vw,76px)}
  .hero-description,.chapter-body,.closing>div,.process-copy p,.after-note,.demo-copy p{font-size:20px}
  .project-facts strong{font-size:20px}
  .chapter h2,.closing h2,.process-copy h3,.demo-copy h3,.footer-inner a{font-size:32px}
  .insights p{font-size:32px}
  .journey-row{font-size:17px}
}
@media(max-width:380px){.hero h1{font-size:60px}}

/* Refine chapter rhythm after reviewing the typography trial. */
.chapter h2,.closing h2{font-size:48px}
.chapter-body{margin-top:24px}
.insights{margin:65px 0 0}
.insights article{min-height:0;padding-top:24px;padding-bottom:12px}
.insights p{font-size:28px;line-height:1.3;margin-top:20px}
.chapter:has(.insights){padding-bottom:18px}
.journey .journey-head{font-weight:600}
@media(max-width:700px){
  .chapter h2,.closing h2{font-size:38px}
  .chapter-body{margin-top:20px}
  .insights{margin-top:48px}
  .insights p{font-size:24px}
  .chapter:has(.insights){padding-bottom:35px}
}

/* A native flow map in the portfolio's own visual language. */
.hero-description,.chapter-body,.process-copy p,.after-note,.closing>div,.demo-copy p{letter-spacing:.025em;line-height:1.6}
.journey-row{letter-spacing:.02em}
.flow-diagram{margin:0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:52px 34px 58px;background:rgba(227,204,204,.16)}
.flow-entry{display:flex;align-items:center;justify-content:center;gap:22px}
.flow-step{min-width:190px;min-height:103px;padding:18px 22px;border:1px solid var(--blue);background:rgba(255,255,255,.66);display:grid;align-content:center;gap:7px}
.flow-step span,.flow-branch>span{font:600 16px/1.2 OverusedGrotesk,Arial,sans-serif}
.flow-step strong{font:600 27px/1.15 OverusedGrotesk,Arial,sans-serif}
.flow-home{background:#e3cccc}
.flow-arrow{font:300 38px/1 OverusedGrotesk,Arial,sans-serif;color:var(--blue)}
.flow-branches{position:relative;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px;margin-top:92px}
.flow-branches::before{content:"";position:absolute;left:12.5%;right:12.5%;top:-44px;border-top:1px solid var(--blue)}
.flow-branches::after{content:"";position:absolute;left:75%;top:-92px;height:48px;border-left:1px solid var(--blue)}
.flow-branch{position:relative;min-width:0;padding:28px 22px 22px;background:rgba(255,255,255,.72);border:1px solid var(--line)}
.flow-branch::before{content:"";position:absolute;left:50%;top:-44px;height:44px;border-left:1px solid var(--blue)}
.flow-branch h3{font:600 27px/1.2 OverusedGrotesk,Arial,sans-serif;margin:20px 0 24px}
.flow-branch ul{list-style:none;margin:0;padding:0}
.flow-branch li{font:300 20px/1.4 OverusedGrotesk,Arial,sans-serif;padding:9px 0;border-top:1px solid rgba(31,97,169,.28);letter-spacing:.02em}
@media(max-width:1000px){
  .flow-diagram{padding:38px 24px 44px}
  .flow-entry{gap:12px}
  .flow-step{min-width:0;flex:1;padding:17px}
  .flow-branches{gap:10px}
  .flow-branches::after{left:86%}
  .flow-branch{padding:22px 14px 16px}
  .flow-branch h3{font-size:23px}
  .flow-branch li{font-size:18px}
}
@media(max-width:700px){
  .flow-diagram{padding:28px 18px 34px}
  .flow-entry{display:grid;grid-template-columns:1fr;gap:9px}
  .flow-step{min-height:0;padding:15px 18px}
  .flow-step strong{font-size:24px}
  .flow-arrow{text-align:center;font-size:0;line-height:1}
  .flow-arrow::after{content:"↓";font-size:25px}
  .flow-branches{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px;margin-top:36px}
  .flow-branches::before,.flow-branches::after,.flow-branch::before{display:none}
  .flow-branch{padding:19px 14px 12px}
  .flow-branch h3{font-size:22px;margin:14px 0 18px}
  .flow-branch li{font-size:17px}
}
@media(max-width:430px){.flow-branches{grid-template-columns:1fr}.flow-branch h3{font-size:24px}}

/* Agenda image storytelling: keep labels in the composition, not below it. */
.project-facts span,.project-facts strong{font-weight:300;letter-spacing:.01em}
.persona{padding:0;background:transparent}
.figure-heading{display:flex;align-items:baseline;justify-content:space-between;gap:24px;color:var(--blue);padding:0 0 18px}
.figure-heading span{font:600 20px/1.2 OverusedGrotesk,Arial,sans-serif;white-space:nowrap}
.figure-heading strong{font:300 20px/1.3 OverusedGrotesk,Arial,sans-serif;text-align:right}
.persona img{display:block}
.process-grid{display:block;margin:100px 0 55px}
.process-copy{padding:0 0 38px;max-width:810px}
.process-copy h3{margin:16px 0 20px}
.process-gallery{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px}
.process-art{position:relative;overflow:hidden;margin:0;background:#edf0f5}
.process-art img{display:block;width:100%;height:100%;object-fit:cover}
.process-sketch{grid-column:1/-1;aspect-ratio:1.82}
.process-sketch img{object-position:center 49%;transform:scale(1.1)}
.process-wire{aspect-ratio:1.36}
.process-wire img{object-fit:cover;transform:scale(1.04)}
.process-wire-top img{object-position:center top}
.process-wire-bottom img{object-position:center bottom}
.art-label{position:absolute;z-index:1;left:22px;top:22px;background:var(--pink);color:var(--blue);font:600 20px/1.2 OverusedGrotesk,Arial,sans-serif;padding:9px 12px}
.visual-grid{grid-template-columns:1.25fr .75fr;gap:18px}
.visual-panel{min-width:0;margin:0}
.visual-panel .figure-heading{min-height:64px}
.visual-image{height:400px;overflow:hidden;background:#edf0f5}
.visual-image img{display:block;width:100%;height:100%;object-fit:cover}
.visual-logo .visual-image img{transform:scale(1.2);object-fit:contain}
.after-note{margin-top:26px}
.demo-screen{padding:12px 0 0}
.demo-screen picture{width:min(100%,245px);overflow:hidden;clip-path:inset(1% 1.5% 0)}
.demo-screen img{display:block}
@media(max-width:1000px){
  .visual-image{height:340px}
  .demo-screen{padding:8px 0 0}
}
@media(max-width:700px){
  .figure-heading{display:block;padding-bottom:14px}
  .figure-heading span,.figure-heading strong{display:block;font-size:16px;text-align:left}
  .figure-heading strong{margin-top:7px}
  .process-grid{margin:55px 0 30px}
  .process-copy{padding-bottom:26px}
  .process-gallery{gap:12px}
  .process-sketch{aspect-ratio:1.35}
  .process-wire{aspect-ratio:.78}
  .art-label{left:10px;top:10px;font-size:13px;padding:6px 8px}
  .visual-grid{display:grid;grid-template-columns:1fr;gap:30px}
  .visual-panel .figure-heading{min-height:0}
  .visual-image{height:auto;aspect-ratio:1.55}
  .visual-logo .visual-image{aspect-ratio:1.35}
  .demo-screen picture{width:min(100%,245px)}
}

/* Persona and image refinements. */
.project-facts span{font-weight:600}
.persona-board{display:grid;grid-template-columns:1.18fr 1fr 1fr;gap:0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:#f8f3f2;margin:0 0 80px;color:var(--blue)}
.persona-board>div{padding:34px 32px;min-width:0}
.persona-board>div+div{border-left:1px solid var(--line)}
.persona-intro{display:grid;grid-template-columns:148px 1fr;align-items:center;gap:24px}
.persona-avatar{width:148px;aspect-ratio:1;border-radius:50%;overflow:hidden;background:var(--pink)}
.persona-avatar svg{display:block;width:100%;height:100%}
.persona-kicker{font:600 16px/1.2 OverusedGrotesk,Arial,sans-serif}
.persona-intro h3{font:700 42px/1.05 "Helvetica Neue",Helvetica,Arial,sans-serif;margin:8px 0 10px}
.persona-intro p,.persona-intro blockquote,.persona-detail p,.persona-detail li{font:300 18px/1.45 OverusedGrotesk,Arial,sans-serif;letter-spacing:.02em}
.persona-intro blockquote{grid-column:1/-1;margin:19px 0 0;border-top:1px solid var(--line);padding-top:16px}
.persona-detail h4{font:600 20px/1.2 OverusedGrotesk,Arial,sans-serif;margin:0 0 14px}
.persona-detail h4:not(:first-child){margin-top:30px}
.persona-detail p{margin:0}
.persona-detail ul{margin:0;padding-left:19px}
.persona-detail li+li{margin-top:7px}
.persona-orbits{display:flex;gap:8px;flex-wrap:wrap;margin-top:30px}
.persona-orbits span{display:grid;place-items:center;border-radius:50%;height:68px;width:68px;background:#a56b89;color:white;font:600 15px/1.1 OverusedGrotesk,Arial,sans-serif}
.persona-orbits span:nth-child(2){background:#c5908d}.persona-orbits span:nth-child(3){background:#e7ad65}
.process-sketch{aspect-ratio:1.48}
.process-sketch img{transform:none;object-fit:contain}
.process-wire{aspect-ratio:1.42;background:#f4f6fa}
.process-wire-top img{transform:scale(1.09);object-position:center top}
.process-wire-bottom img{transform:scale(1.04);object-position:center bottom}
.after-note{margin-left:0;margin-right:0;max-width:780px}
.demo-screen picture{clip-path:inset(0 round 24px);border-radius:24px}
@media(max-width:1000px){.persona-board{grid-template-columns:1fr 1fr}.persona-board>div:last-child{grid-column:1/-1;border-left:0;border-top:1px solid var(--line)}}
@media(max-width:700px){
  .persona-board{display:block;margin-bottom:40px}
  .persona-board>div{padding:25px 21px}
  .persona-board>div+div,.persona-board>div:last-child{border-left:0;border-top:1px solid var(--line)}
  .persona-intro{grid-template-columns:110px 1fr;gap:18px}
  .persona-avatar{width:110px}
  .persona-intro h3{font-size:34px}
  .persona-intro p,.persona-intro blockquote,.persona-detail p,.persona-detail li{font-size:16px}
  .process-sketch{aspect-ratio:1.32}
  .process-wire{aspect-ratio:.78}
}

/* Return the persona to the original editorial collage. */
.insights p{font-size:23px;line-height:1.35}
.persona-board{display:grid;grid-template-columns:1.05fr .9fr .9fr;gap:34px;align-items:start;background:#fff;border:0;padding:40px 44px 42px;margin-bottom:70px;color:#783b64}
.persona-board>div{padding:0!important;border:0!important;min-width:0}
.persona-portrait{position:relative;text-align:center}
.persona-motif{position:absolute;left:0;top:0;color:#d5a46e;font-size:26px}
.persona-portrait h3{font:600 32px/1.1 OverusedGrotesk,Arial,sans-serif;margin:6px 0 24px;color:#7e315f}
.persona-avatar{width:100%;height:245px;aspect-ratio:auto;border-radius:43% 58% 41% 52%;background:#a56b89;overflow:hidden;display:flex;align-items:flex-end;justify-content:center}
.persona-avatar img{display:block;width:auto;height:110%;max-width:none;object-fit:contain;transform:translateY(5%)}
.persona-portrait blockquote{font:600 17px/1.4 OverusedGrotesk,Arial,sans-serif;text-align:left;margin:22px 14px 0;color:#56516e}
.persona-stats{border:1px solid #ab7293;border-radius:15px;padding:15px 19px;margin:0 0 30px;font:300 15px/1.5 OverusedGrotesk,Arial,sans-serif}
.persona-stats div{display:flex;justify-content:center;gap:7px}
.persona-stats dt{font-weight:600}.persona-stats dt::after{content:'  |';font-weight:300}.persona-stats dd{margin:0;color:#58516d}
.persona-detail h4,.persona-brands h4,.persona-priorities h4{font:600 20px/1.2 OverusedGrotesk,Arial,sans-serif;margin:0 0 10px;color:#7e315f}
.persona-detail p,.persona-detail li{font:300 16px/1.35 OverusedGrotesk,Arial,sans-serif;letter-spacing:0;color:#55516c}
.persona-center .persona-detail{margin-bottom:28px}
.persona-right .persona-detail+.persona-detail{margin-top:29px}
.persona-brands>div{display:flex;align-items:center;justify-content:space-between;gap:8px;color:#939393;font:600 13px/1.2 OverusedGrotesk,Arial,sans-serif}
.persona-priorities{margin-top:25px}
.persona-orbits{margin-top:12px;gap:0;justify-content:center;align-items:center}
.persona-orbits span{width:82px;height:82px;font-size:14px;margin-right:-12px}
.persona-orbits span:nth-child(3){width:65px;height:65px;margin-top:38px}
.process-gallery{max-width:900px;margin:0 auto;gap:14px}
.process-sketch{aspect-ratio:1.48}
.process-wire{aspect-ratio:1.42}
.demo-copy h3{margin-top:42px;margin-bottom:19px}
@media(max-width:1000px){
  .persona-board{gap:24px;padding:32px;grid-template-columns:1fr 1fr}
  .persona-board .persona-right{grid-column:1/-1;display:grid;grid-template-columns:1fr 1fr 1fr;gap:24px}
  .persona-right .persona-detail+.persona-detail,.persona-priorities{margin-top:0}
}
@media(max-width:700px){
  .insights p{font-size:21px}
  .persona-board{display:block;padding:24px}
  .persona-board>div+div{margin-top:30px}
  .persona-board .persona-right{display:block}
  .persona-right .persona-detail+.persona-detail,.persona-priorities{margin-top:25px}
  .persona-avatar{height:230px}
  .process-gallery{max-width:100%}
  .demo-copy h3{margin-top:28px}
}

.persona-art{margin:0 0 70px}
.persona-art img{display:block;width:100%;height:auto}
@media(max-width:700px){.persona-art{margin-bottom:42px;overflow-x:auto;scrollbar-color:var(--blue) transparent}.persona-art img{width:850px;max-width:none}}

.persona-art img{mix-blend-mode:multiply}
.journey-row:not(.journey-head){align-items:center;min-height:82px;padding-top:17px;padding-bottom:17px;line-height:1.45}
.journey-row:not(.journey-head)>*{align-self:center}
.comparison figure,.comparison figure+figure{display:block;padding:0;background:transparent}
.comparison figcaption{font:600 20px/1.3 OverusedGrotesk,Arial,sans-serif;letter-spacing:0;margin:0 0 16px;color:var(--blue)}
.comparison-image{display:grid;place-items:center;min-height:560px;background:#f0e6e8;padding:25px}
.comparison figure+figure .comparison-image{background:#ebeff4}
@media(max-width:700px){.journey-row:not(.journey-head){min-height:0;padding-top:20px;padding-bottom:20px}.comparison-image{min-height:0;padding:20px}}

/* Keep the iteration labels aligned with the phone images, without colored mats. */
.comparison figure,.comparison figure+figure{width:max-content;max-width:100%;margin-inline:auto}
.comparison-image,.comparison figure+figure .comparison-image{display:block;min-height:0;padding:0;background:transparent}
.comparison figcaption{width:100%;text-align:left}

/* Trace each source GIF's static phone outline; the off-white canvas stays hidden. */
.demo:nth-child(1) .demo-screen picture{clip-path:polygon(16.1% 1.2%,12% 1.8%,9.9% 2.5%,7.4% 3.5%,5.1% 5%,3.5% 7%,2.8% 10%,2.8% 90%,3.5% 93%,5.3% 95%,7.8% 96.5%,10.2% 97.5%,12.7% 98.2%,18.7% 98.8%,82% 98.8%,88.2% 98.2%,90.5% 97.5%,93.1% 96.5%,95.6% 95%,97.2% 93%,97.9% 90%,98.1% 10%,97.3% 7%,95.8% 5%,93.3% 3.5%,90.8% 2.5%,88.7% 1.8%,84.6% 1.2%)}
.demo:nth-child(2) .demo-screen picture{clip-path:polygon(14.2% 1.2%,10.6% 1.8%,8.4% 2.5%,5.9% 3.5%,3.8% 5%,2.2% 7%,1.4% 10%,1.4% 90%,2.3% 93%,3.9% 95%,6.5% 96.5%,9.1% 97.5%,11.8% 98.2%,19.5% 98.8%,79.7% 98.8%,87.6% 98.2%,90.1% 97.5%,92.8% 96.5%,95.3% 95%,97.1% 93%,97.8% 90%,98% 10%,97.3% 7%,95.7% 5%,93.4% 3.5%,90.9% 2.5%,88.9% 1.8%,85.1% 1.2%)}
.demo:nth-child(3) .demo-screen picture{clip-path:polygon(20.3% .8%,13.8% 1.2%,11.3% 1.8%,9% 2.5%,6.7% 3.5%,4.6% 5%,3.4% 7%,2.7% 10%,2.7% 90%,3.4% 93%,4.8% 95%,6.9% 96.5%,9.4% 97.5%,11.5% 98.2%,14.3% 98.8%,86% 98.8%,88.9% 98.2%,91.2% 97.5%,93.5% 96.5%,95.8% 95%,97.2% 93%,97.7% 90%,97.9% 10%,97.2% 7%,95.8% 5%,93.6% 3.5%,91.3% 2.5%,89.2% 1.8%,86.7% 1.2%,80% .8%)}
.demo:nth-child(4) .demo-screen picture{clip-path:polygon(14% .8%,11.3% 1.2%,9.6% 1.8%,7.6% 2.5%,5.9% 3.5%,3.9% 5%,2.7% 7%,2.1% 10%,2.1% 90%,2.7% 93%,4.3% 95%,6.2% 96.5%,8.3% 97.5%,10.5% 98.2%,12.8% 98.8%,17.4% 99.2%,82.3% 99.2%,86.9% 98.8%,89.4% 98.2%,91.5% 97.5%,93.4% 96.5%,95.6% 95%,97% 93%,97.5% 90%,97.7% 10%,97.2% 7%,95.7% 5%,94% 3.5%,92% 2.5%,90.2% 1.8%,88.3% 1.2%,85.8% .8%)}

/* Keep the identity artwork on the same paper as the page. */
.visual-logo .visual-image{background:transparent}
.visual-logo .visual-image img{mix-blend-mode:multiply}

/* The sketch and its explanation share an edge and a quieter scale. */
.process-copy{max-width:780px}
.process-gallery{max-width:780px;margin-left:0;margin-right:0}

/* Give the animated prototypes room to be read at a glance. */
.demo-grid{width:min(1280px,92vw);margin-left:50%;transform:translateX(-50%);gap:32px}
.demo{min-height:590px;grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr)}
.demo-copy{padding:42px 20px 42px 36px}
.demo-screen picture{width:min(100%,285px)}
@media(max-width:1000px){.demo-grid{width:100%;margin-left:0;transform:none}.demo{grid-template-columns:1fr;min-height:0}.demo-screen picture{width:min(100%,270px)}}
@media(max-width:700px){.demo-screen picture{width:min(100%,245px)}.demo-copy{padding:30px 28px 10px}}

.journey-head>*{text-align:center}

/* Balance chapter introductions between the preceding rule and their content. */
.project-facts{margin-bottom:0}
.chapter{padding-top:55px}
.chapter-body{margin-bottom:55px}
.insights{margin-top:55px}

/* Column values follow the centered journey headings. */
.journey-row:not(.journey-head)>*{text-align:center}

/* Center the paper-to-pixels story while preserving a shared left edge. */
.process-copy,.process-gallery{margin-left:auto;margin-right:auto}
@media(max-width:700px){.chapter{padding-top:82px}.journey-row:not(.journey-head)>*{text-align:left}}

/* Give each chapter a fuller pause and align the iteration takeaway with its heading. */
.chapter{padding-top:100px;padding-bottom:110px}
.chapter:has(.insights){padding-bottom:110px}
.chapter[aria-labelledby="iteration-heading"]>.after-note{margin-left:266px;max-width:750px}
@media(max-width:1000px){.chapter[aria-labelledby="iteration-heading"]>.after-note{margin-left:211px}}
@media(max-width:700px){.chapter{padding-top:100px;padding-bottom:75px}.chapter:has(.insights){padding-bottom:75px}.chapter[aria-labelledby="iteration-heading"]>.after-note{margin-left:0}}

/* Open up the introductions that lead directly into dense visual content. */
.chapter[aria-labelledby="challenge-heading"]{padding-top:155px}
.chapter[aria-labelledby="challenge-heading"] .insights{margin-top:95px}
.chapter[aria-labelledby="language-heading"] .chapter-body,
.chapter[aria-labelledby="experience-heading"] .chapter-body{margin-bottom:105px}

/* Anchor the comparison at the intro text edge and the right edge of the chapter. */
.comparison figure:first-child{justify-self:start;margin-left:min(266px,calc(100% - 235px));margin-right:0}
.comparison figure:last-child{justify-self:end;margin-left:0;margin-right:0}
.comparison figcaption{color:var(--pink)}
.comparison{max-width:1016px;gap:14px}
.comparison figure:last-child figcaption{text-align:left}
@media(max-width:700px){
  .chapter[aria-labelledby="challenge-heading"]{padding-top:125px}
  .chapter[aria-labelledby="challenge-heading"] .insights{margin-top:70px}
  .chapter[aria-labelledby="language-heading"] .chapter-body,
  .chapter[aria-labelledby="experience-heading"] .chapter-body{margin-bottom:70px}
  .comparison figure:first-child{margin-left:0}
  .comparison{gap:22px}
}

/* Reuse the homepage's asymmetric star silhouettes at every scale. */
.star-shape{display:inline-block;flex:none;width:13px;height:18px;background-color:currentColor;-webkit-mask:url('assets/imgVector2.svg') center/100% 100% no-repeat;mask:url('assets/imgVector2.svg') center/100% 100% no-repeat}
.spark.star-shape{width:15px;height:21px}
.figure-star.star-shape{width:13px;height:18px}
.pink-spark.star-shape{font-size:inherit;width:.25em;height:.346em;color:var(--pink);margin-left:.18em;vertical-align:middle}
.footer-star.star-shape{width:49px;height:68px;-webkit-mask-image:url('assets/imgVector4.svg');mask-image:url('assets/imgVector4.svg')}
@media(max-width:700px){.footer-star.star-shape{width:34px;height:47px}}

/* One continuous frame for the three design priorities. */
.chapter:has(.insights){border-bottom:0}
.insights{border:1px solid var(--line);border-left:0;border-right:0;margin-bottom:0}
.insights article{min-height:200px;padding:24px 26px 28px}
.insights article+article{padding-left:26px}
@media(max-width:700px){
  .insights article,.insights article+article{min-height:0;padding:24px 22px;border-left:0;border-bottom:1px solid var(--line)}
  .insights article:last-child{border-bottom:0}
}