JINJIU GU
SELECTED WORK / 05

Festal CaféLoyalty Card Design

A compact loyalty card for Festal Café’s “10 Before 10” breakfast offer—built around clarity, quiet color, and a reason to come back.

Four white and sage Festal Café loyalty card designs on a pale sage backdrop
GRAPHIC DESIGN LOYALTY CARD
ROLE
Graphic designer
TOOL
Figma, Illustrator, InDesign
TEAM
Individual work with guidance
from a lead graphic designer
TIME
Aug 2024 · 1 week
01 / THE BRIEF

10 Before 10.

“10 Before 10” invites guests to buy ten breakfast items before 10 a.m. and enjoy the eleventh on the café. The card needed to make that offer legible at a glance while still feeling like a natural part of Festal’s brand.

Green and white Festal Café 10 Before 10 loyalty cards arranged on geometric white blocks
02 / EXPLORATION

Four design directions.

The explorations vary contrast, type hierarchy, and how strongly the stamp field leads. Presented together, they show how a few small graphic decisions can change the card’s feel without changing its purpose.

Loyalty card exploration one, a white design with a large 10 Before 10 message
01WHITE / DIRECT
Loyalty card exploration two, a white design with a reordered message and stamp grid
02WHITE / REFINED
Loyalty card exploration three, a sage green design with stamp circles
03SAGE / COMPACT
Loyalty card exploration four, a sage green design with an alternate hierarchy
04SAGE / OPEN
03 / FINAL DESIGN

Front and back.

The front keeps the ten stamps and reward easy to read. The reverse gives the breakfast club its own clear identity.

Front and back of the final sage green Festal Café loyalty card, shown as two stacks
FRONT / TEN STAMPS, ONE REWARD BACK / THE BREAKFAST CLUB